Privacy policy
Last updated: November 11, 2026
Laura Ashley & Ercole Ltd ("we", "us", "our") respects your privacy. This policy explains what personal information we collect when you visit or buy from our online store, how we use it, and the choices and rights you have.
1. Who We Are
We are the data controller of your personal information. You can contact us at:
- Email: support@laurahomeware.co.uk
- UK Address: Office 20043, 182-184 High Street North, East Ham, London, United Kingdom, E6 2JA
- USA Address: 5426 Lavender Dr, Plainfield, IN 46168-5829
2. Information We Collect
Information you give us:
- Name, email address, phone number, billing and delivery address
- Order details and purchase history
- Messages you send us by email, WhatsApp or contact forms
- Account details if you create an account
Information collected automatically:
- Device and browser type, IP address, approximate location and time zone
- Pages viewed, products viewed, links clicked and how you arrived at our store
- Cookies and similar technologies (see section 7)
Payment card details are handled securely by our payment providers. We do not store your full card number.
3. How We Use Your Information
- To process and deliver your orders and send order updates
- To provide customer support and respond to your enquiries
- To process returns, refunds and warranty claims
- To prevent fraud and keep our store secure
- To improve our website, products and services
- To send marketing emails or messages, only where you have agreed or where the law allows. You can opt out at any time.
- To comply with legal and tax obligations
4. Legal Basis for Processing (UK GDPR)
- Contract: to fulfil your order
- Legal obligation: to meet accounting, tax and other legal requirements
- Legitimate interests: to run and improve our business, prevent fraud and keep our store secure
- Consent: for certain marketing and cookies, which you can withdraw at any time
5. Who We Share Your Information With
We do not sell your personal information for money. We share it only with trusted service providers that help us run our business, including:
- Shopify, which hosts our online store and processes orders
- Payment processors
- Couriers and delivery partners
- Email, advertising and analytics providers
- Professional advisers, and authorities where required by law
Some of these providers are based outside the UK. Where this happens, we take steps to make sure your information remains protected as required by law.
6. How Long We Keep Your Information
We keep your information only as long as needed for the purposes described in this policy, including to meet legal, accounting and reporting requirements. Order records are normally kept for at least 6 years.
7. Cookies
We use cookies and similar technologies to keep your cart working, remember your preferences, understand how visitors use our store and measure advertising. You can control cookies through your browser settings. Blocking some cookies may affect how the store works.
8. Your Rights
Under UK data protection law, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your information
- Restrict or object to our processing
- Request a copy of your information in a portable format
- Withdraw consent at any time, where we rely on consent
To exercise these rights, email us at support@laurahomeware.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
9. Your Privacy Choices (US Residents)
If you live in a US state with a consumer privacy law, such as California, you may have the right to know what personal information we collect, request access to or deletion of it, correct it, and opt out of the sale or sharing of your personal information or targeted advertising. We will not discriminate against you for exercising these rights. To make a request, visit our Your Privacy Choices page or email us at support@laurahomeware.co.uk.
10. Security
We use reasonable technical and organisational measures to protect your information. However, no online system is completely secure, so we cannot guarantee absolute security.
11. Children
Our store is not intended for children under 16, and we do not knowingly collect their personal information.
12. Changes to This Policy
We may update this policy from time to time. The latest version will always be posted on this page with the date it was last updated.
13. Contact Us
If you have questions about this policy or how we handle your information, please contact us at support@laurahomeware.co.uk or on WhatsApp at +44 7474 765925.